
Brandon Rudd is the founder and president of Rite Path Financial, bringing more than 20 years of experience in the financial industry. Over the course of his career, he has guided thousands of families toward greater financial clarity and success. Through ongoing, meaningful relationships with his clients, Brandon has gained deep insight into what people truly need to thrive in today’s complex financial landscape.
Guided by a clear philosophy, Brandon has built Rite Path Financial around a commitment to delivering straightforward, unbiased, and education-driven financial guidance—free from sales pressure. He and his team recognize that no two clients are alike, tailoring strategies to meet each individual’s unique goals and circumstances.
Coming from a family with a strong tradition of service, Brandon has served as a reserve police officer for the Starke County Sheriff’s Department. He earned his Bachelor’s degree in Business from Purdue University and is a proud husband and father of three sons—two of whom are currently serving in the United States Army.

Lonny Powell is the co-founder of Rite Path Financial. Before then, he was the founder and president of Alliance Retirement Solutions.
Lonny has quickly risen to be considered one of the top financial minds in the investment and retirement industries.
Lonny instructs a continuing professional education class for CPAs and is one of the top advisors on roth conversion strategies. As of this writing, Lonny holds a A+ Better Business Bureau rating in addition to being a strategic member of the prestigious National Ethics Association.
He holds a series 65 license which requires Lonny to provide a financial fiduciary responsibility to his clients. He is the co-host of a popular national podcast on investment and retirement matters. Due to his expertise he is featured on many local and national media outlets.